Who is Kolbe?

Kolbe Corp provides materials, insights, and experts to help people of all ages identify their instinctive talents, develop their confidence, and use their innate abilities to succeed in a plethora of situations, from getting through school to running a business.

Over thirty-five years ago, Kathy Kolbe started Kolbe Corp with a passionate commitment to helping elementary and high-school students of all ability levels navigate the educational system, learn more, and achieve their personal goals. In fulfilling that mission, Kolbe Corp’s team of educators, academics, and artists created over 100 books, games, and interactive activity kits. These award-winning products became the basis – and the gold standard – for a new genre in educational publishing. Teachers and parents have been using Kolbe products, methods, and techniques for decades with extraordinary success. Their extremely positive feedback tells us that many have been excited and amazed to discover how the Kolbe approach to learning helps children thrive, develop outstanding problem-solving skills, and embrace each of their individual, unique, exceptional capabilities.

Hundreds of children experienced the program Kathy Kolbe designed to be part intellectual adventure camp, part school, and part product–development lab. Kathy’s blend of close observation, quick response to student needs, commitment to making learning fun, and analytical rigor made this program a rich, rewarding experience for both learners and educators. The result of her close work with so many children honed her philosophy into the ground-breaking educational perspective that characterizes the work of Kolbe Corp. This work was so influential that in 1985, Time magazine profiled Kathy Kolbe as one of seven Americans “who exemplify the spirit that inspires the choice for Man of the Year.”

After years of focusing on children, Kolbe Corp expanded its focus to include adults. Building on the wealth of information and expertise they’d drawn from their success in child education, Kathy and her team dedicated themselves to helping adult learners and problem-solvers overcome barriers and maximize their success. Kathy developed an instrument – the first ever devised – to measure the instinctive action and problem-solving styles of individuals. This dimension of the mind, called “conation,” determines the way in which each individual might feel most comfortable and perform best in undertaking any action. She also wrote the best-seller, The Conative Connection.

Armed with this unique tool, the company also developed a systematic approach to use the information it generates to improve business’ bottom line. The system has been used by organizations such as Intel, Volkswagen, Honeywell, and other companies from the very small to the very large. The results have been impressive enough to garner attention from media outlets across the nation, including The Wall Street Journal, ABC Nightly News, USA Today, and CNN.

Kathy became a keynote speaker at hundreds of major conferences and conventions, and every member of the senior Kolbe team became sought after as executive coaches and business consultants. As hands-on managers of their own growing enterprise and confidants of leaders in business, government and academia, the Kolbe team stayed abreast of everything from technology advances to teenagers’ slang. Kathy summarized much of the knowledge they were acquiring in two additional books, Pure Instinct and Powered by Instinct.

In 1997, Kolbe Corp expanded its mission once more, beyond the limits of changing organizations. For the past decade, the company has set its sights on helping individuals of all ages overcome personal obstacles and achieve success in virtually any area of their lives. This interactive website, which went live in 1997, is here to give individual consumers access to the same insights and strategies that have helped educators and businesses transform their operations. We’re thrilled that the expanding technology of the 21st century enables us to make this detailed and powerful material available to you, the individual consumer, on such a personal basis.

As the company grew, it evolved into a family business involving Kolbe’s son David Kolbe, her husband Will Rapp, and his daughter Amy Bruske as principals. Kolbe has advised Fortune 500 companies, business executives, government leaders, Chief Justices, universities, professional sports teams, nonprofits, management consultants, bestselling authors, surgeons, monastery priests, four-star generals, and job holders to maximize performance and increase productivity through identifying, understanding, and using conative talents.

Kolbe Corp also provides advanced training to Kolbe Certified™ Consultants who consult with individuals, managers, business leaders and corporations throughout the world.

Kolbe Corp’s non-profit affilitate evolved into The Center for Conative Abilities. The Center conducts research and furthers Kolbe’s work in healthcare and education, continuously expanding the knowledge and reach of the Kolbe Concept™ and reach.